How to Price a Paperback So It Still Pays You

How to Price a Paperback So It Still Pays You
Quick answer

To price a KDP paperback, work out the printing cost first, then pick a list price that still pays you after the 50% or 60% royalty. A 250-page black-ink book costs $4.00 to print on Amazon.com, so $12.99 pays about $3.79 per copy.

A paperback price has to do three jobs. It must cover printing, pay you something worth having and look normal next to other books in your genre. Most pricing mistakes come from checking only the last one.

Quick facts

  • A 250-page black-ink paperback in a regular trim size costs $4.00 to print on Amazon.com.
  • At $12.99 that book earns about $3.79 per copy on Amazon.com.
  • At $9.98 the same book earns only about $0.99, because the royalty rate drops to 50%.
  • The lowest list price that pays more than zero on that book is $8.00.
  • Moving from a regular to a large trim size can add more than a dollar to the printing cost.

Start with the printing cost

KDP prints on demand and subtracts the printing cost from every sale. On Amazon.com a black-ink book in a regular trim size costs $1.00 plus $0.012 per page once it passes 110 pages. So a 250-page book costs $1.00 + (250 x $0.012) = $4.00.

Key takeaway: Your royalty is the royalty rate times the list price, minus the printing cost. The cost comes off after the percentage.

Example 1: a 250-page novel at $12.99

At $12.99 the 60% rate applies on Amazon.com. 0.60 x 12.99 = $7.79. Subtract the $4.00 printing cost and you keep about $3.79 per copy.

Example 2: the same book at $9.98

One dollar lower looks harmless. It is not. At $9.98 the rate is 50%, because the 60% tier starts at $9.99. 0.50 x 9.98 = $4.99, minus $4.00 leaves about $0.99. You gave up roughly $2.80 per copy to save the reader three dollars.

List priceRateRoyalty per copy
$9.9850%about $0.99
$9.9960%about $1.99
$12.9960%about $3.79

The middle row is the cheapest price that uses the better rate. A one-cent move from the first row to the second doubles the royalty.

Example 3: a large trim book

KDP treats a trim size as large when it is wider than 6.12 inches or taller than 9 inches. A 300-page black-ink book costs $4.60 in a regular trim size and $6.10 in a large one ($1.00 + 300 x $0.017). At $19.99 and 60%, that large book earns about $5.89 per copy.

The lesson: a bigger page is a real cost. If the bigger trim size does not help the reader, a regular trim size keeps your margin.

Find your lowest possible price

KDP will not accept a list price below the printing cost divided by the royalty rate. For the 250-page book, the 50% tier gives $4.00 / 0.50 = $8.00. At $8.00 you earn nothing, so treat it as a floor, not a target.

Tier boundaries differ by store

The 60% rate does not start at $9.99 everywhere. Each marketplace has its own boundary in its own currency:

Store50% up to60% from
Amazon.com (USD)$9.98$9.99
Amazon.co.uk (GBP)7.987.99
Amazon.ca (CAD)13.9813.99
Amazon.com.au (AUD)13.9813.99

Review the price in every marketplace in the Rights and Pricing step instead of assuming a converted price lands on the right side of the boundary.

What Expanded Distribution does to your math

Expanded Distribution pays 40% of the list price minus printing cost. On the 250-page book at $12.99 that is 0.40 x 12.99 = $5.20, minus $4.00, so about $1.20 per copy against $3.79 on Amazon. Sales through that channel are worth having, but they are not the same money.

When a lower price makes sense

Pricing low can make sense for a launch or a first book in a series. Do it knowingly. Work out the royalty at the lower price, decide how long you will run it and set a reminder to review. A temporary price that stays forever is a common way to earn less than you planned.

Mistakes to avoid

  • Changing the page count after you set the price.
  • Choosing a price from a competitor's book without checking their trim size and page count.
  • Setting the price in one currency and never opening the other stores.
  • Forgetting that a hardcover or color edition needs its own calculation.

A simple pricing routine

  1. Work out the printing cost for your page count, ink and trim size.
  2. Find the tier boundary for your marketplace.
  3. Check three prices around the boundary.
  4. Compare with five similar books in your genre.
  5. Choose the lowest price that still pays you fairly.

The royalty calculator does steps 1 to 3 for every marketplace. Our guide to KDP printing cost and royalty explains where the numbers come from, and the platform rules page links each figure to KDP's help page.

Check before you publish

KDP can change printing costs and tiers. These figures were read from KDP's help pages on 15 October 2026. Confirm the final cost and royalty in the Rights and Pricing step of your title setup.

Step by step (about 10 minutes)

  1. Find the printing cost. Enter your page count, ink type and trim size in the royalty calculator for the marketplace you sell in.
  2. Check the tier boundary. Note the list price where the royalty rate changes from 50% to 60%.
  3. Test three prices. Compare the royalty at one price below, at and above the boundary.
  4. Compare with your genre. Look at similar paperbacks on Amazon and keep your price in the same range.
  5. Save the price you can live with. Pick the price that pays you fairly and still looks normal to readers.

Frequently asked questions

What is a good price for a paperback on KDP?

A good price covers printing cost, pays you a royalty you are happy with and fits what readers pay in your genre. Check similar books on Amazon, then test your price in the royalty calculator.

Should I price just above $9.99?

On Amazon.com the 60% rate starts at $9.99, so prices below it earn the lower 50% rate. Many authors price at or above $9.99 for that reason, but compare against books in your genre.

Does page count change my price?

Yes. Every page above 110 adds to the printing cost on a black-ink book, so a longer book needs a higher price to earn the same royalty.

Do other Amazon stores use the same price tiers?

No. Each marketplace has its own tier boundary and currency. The royalty calculator shows the boundary for every KDP store.

Sources

This article is reviewed and updated at least every six months. Last updated 2026-10-16. Spotted a mistake? Tell us.

Figures in this article are estimates for planning. Confirm prices, fees and rules on the platform's own screen before you publish. See the disclaimer.

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